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Your best ad might be losing money

See what every campaign leaves after goods, fulfilment, fees, returns and ads.

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Order ledger / illustrative live feed

Campaign economics Illustrative account / last 14 days

CampaignPlatformSpendRevenueROASContributionProfit per $ spent
Search · BrandGoogle$4,860$37,1797.65x$3,9400.81
Retarget · Bundle OfferMeta$2,940$17,7606.04x$1,6780.57
Cold · UGC 14 · Creatine GummiesMeta$4,180$18,9404.53x$4,6861.12
PMax · CatalogGoogle$3,350$11,2803.37x$5,0001.49
Spark · Founder StoryTikTok$2,110$6,8903.27x$1,0000.47
Cold · Static · ElectrolytesMeta$1,780$4,2102.37x-$305-0.17

Search leads at 7.65x ROAS. Compare what each ad dollar leaves after costs.

Follow the gap14 days
RevenueTotal costsWhat you keep
DaySep 21
Revenue$4,286
Total cost$3,420
What you keep$866

Point, tap or use the arrow keys to inspect a day.

A sale is not the end of the transaction

Goods, fulfilment, fees, returns and ads all reduce the amount available to fund growth.

Follow the cost ledger
The cost waterfall
Each deduction starts at the previous balance. The final bar is available for overhead and reinvestment.

Where your numbers come from

Order reconciliationsynced
Metaclick_id: m_721
GoogleSpend: $120
ShopifyOrder #1842
TikTokSpend: $80

$120.00 sale

Goods snapshot
-$42.00
Shipping + fees
-$12.00
Refund allowance
-$6.00
Attributed ad cost
-$24.00
Contribution$36.00
Platform spend joins matched orders. Sale-time costs attach to the order before contribution is calculated; unmatched orders remain visible.

Your next budget decision starts here

Read the margin, check stock and assign an owner to each proposed change.

See the buyer's view

Allocate a $100 daily budget release

Static spent $1,780 over 14 days ($127.14/day); Retarget spent $2,940 ($210/day). Illustratively trim $40/day from Static and $60/day from Retarget: $100/day released. Assign $45 to Search and hold $55 pending stock confirmation.

Budget allocation
$45 reassigned$55 held
Inventory confirmation releases the held budget.
Contribution before adjustment
$102,660
Prior-period adjustment
-$580
Actual contribution
$102,080

Gummies have 18 days of stock; the next delivery is in 27 days. The UGC campaign stays at its $310/day ad spend cap until stock is confirmed.

Know which campaigns can support growth.

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